1. To make a connection with your customer base and potential customers
   
2. To get your brand seen by LOTS and LOTS of people
   

Twitter is great for both of these goals, but if you are tweeting without using the Magic Retweet Number, then you are missing out on getting your brand in front of LOTS and LOTS of people.

I was never big on math in school, so I promise you that I will make this super simple to figure out. Heck, you should even be able to do this without a calculator (but you may still need to take off your shoes to count on your toes).

So here is the formula:

Magic ReTweet Number = Twitter Username Characters + 6 Re-Tweet Characters 

Your goal is to keep your Tweets short enough so that others can retweet them for you. In order to to this they generally will add "RT @username: " immediately before your original tweet.

So to get your personal Magic ReTweet Number you need to not only include the number of characters in your Twitter username, but also the "RT", "@", ":" and the 2 spaces to ensure you get the ReTweet. 

Lets see it in action. My Twitter username ScottVoss is 9 characters, so 9 + 6 = 15. See, I told you it would be easy!!

Now, whenever I go to Twitter and compose a tweet, I want to make sure that I keep the number of remaining characters at or below the Magic Retweet Number.

So there you have it. The next time you are tweeting, think about this number and how it can get better exposure for your business.

To your profits,

Scott Voss, V.P. of Social Media