How To Be ReTweetable: A simple math equation
If you are using Twitter for your business, you are probably looking for at least two things out of it.
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To make a connection with your customer base and potential customers
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To get your brand seen by LOTS and LOTS of people
Twitter is great for both of these goals, but if you are tweeting without using the Magic Retweet Number, then you are missing out on getting your brand in front of LOTS and LOTS of people.
I was never big on math in school, so I promise you that I will make this super simple to figure out. Heck, you should even be able to do this without a calculator (but you may still need to take off your shoes to count on your toes).
So here is the formula:
Magic ReTweet Number = Twitter Username Characters + 6 Re-Tweet Characters
Your goal is to keep your Tweets short enough so that others can retweet them for you. In order to to this they generally will add "RT @username: " immediately before your original tweet.
So to get your personal Magic ReTweet Number you need to not only include the number of characters in your Twitter username, but also the "RT", "@", ":" and the 2 spaces to ensure you get the ReTweet.
Lets see it in action. My Twitter username ScottVoss is 9 characters, so 9 + 6 = 15. See, I told you it would be easy!!
Now, whenever I go to Twitter and compose a tweet, I want to make sure that I keep the number of remaining characters at or below the Magic Retweet Number.
So there you have it. The next time you are tweeting, think about this number and how it can get better exposure for your business.
To your profits,
Scott Voss, V.P. of Social Media
Local Search Engine Traffic = More Local Business
Are you leveraging local online search to get more customers to come to your business? Are you sceptical of how well it works?
I have to admit that I was very excited to see the latest data from TMP Directional Marketing and comScore, which shows that local online search marketing works to get more customers into businesses.
The study (conducted in July 2009) showed that Inside the United States, 37% of ALL internet users who did a search for local businesses ended up actually going to the phsyical store location! Now, I don't know about you but those are some numbers that I can get excited about.
The data also showed something even more interesting, which you can leverage RIGHT NOW if you are not already doing so. Make sure your phone number is indexed on the search engines, because even more of these searchers ended up calling a local business after finding it through a search.
For nearly all of the types of businesses searched, typical search engines were used (such as Google, Yahoo, etc.). However, when people were looking for such things as lodging and day care centers they tended to use local search engines.
It is becoming more important that your business shows up in the local search results on the big search players. My team and I have been working on some great strategies to get businesses top local listings in Google. The results, so far, have been impressive. My suggestion, get out there and get ranked locally!!
Increased Visibility on Google
No Nonsense Advice from Matt Cutts
On How to Gain Visibility for Your Local Business on Google
I think you will enjoy this quick (less than 5 minute) video that gives you a glimpse into what you should be doing to get your site ranked in Google.
The info provided is not Top Secret, but surprisingly most sites are not implementing it. You gotta' give Google what Google wants.
At the 30 second mark, Matt reveals a beyond simple strategy for a local chiropractor to get linked for an important keyword phrase.
Enjoy…
13 Deadly Marketing Sins Report
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To your profits,
Scott Voss, Vice President of Social Media
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To your profits,
Scott Voss, VP of Social Media
The Social Media Edge Marketing Webinar
Would YOU like an unfair advantage
over your competition?
Then keep reading for a free limited offer for YOU…
Gain the Social Media Edge in
Marketing Your Business.
What: Scott Voss, Vice President of Social Media at Patronus Marketing, will be hosting a 1 hour webinar on using Online Marketing and Social Media to drive more customers and profits to your business. You will learn:
- The RIGHT way to use Twitter for your Business
- How to automate your marketing efforts so you make money while you sleep
- A proven marketing system to increase customers, retain current customers and increase your overall profits (while reducing your marketing costs by up to 50%)
- and more…
When: This Saturday at 10:00 am Arizona Time
Cost: $0.00 (No, that is NOT a misprint. It is completely FREE!)
Registration: Seating is very limited for this FREE online webinar. Register now, to ensure you do not miss out on this information. Upon successful registration, we will email a confirmation with the webinar link and information.
- Call: 623-252-3867 (Ask for "Webinar Registrations" or leave a message with your Name, email address and phone number) or
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